Museum ‘Het Maagdenhuis’ preserves its heritage with a digital twin
Overview
Het Maagdenhuis in Antwerp, a treasure trove of paintings and artifacts, was forced to close its doors due to rising operational costs. With a smart and interactive digital twin, local and international audiences can now easily enjoy its heritage.
Challenges
Rising operational costs
The museum faced unsustainable costs, making it impossible to keep the doors open. To maintain financial viability, the decision was made to repurpose the space for other uses.
Preserving heritage
Despite the closure, Maagdenhuis holds deep emotional and historical value for both locals and tourists, who still wish to connect with its legacy.
Solution
Digital reconstruction of the museum
Maagdenhuis was digitally reconstructed in a 3-DEE tour. Visitors can explore the museum from anywhere, at any time, walking through its halls at their own pace. Each painting is interactive, offering detailed information with just a click, allowing users to engage deeply with the museum’s treasures as if they were there in person.
Communicationkit about the virtual tour
To seamlessly inform the public about the museum’s closure, we provided clear communication materials that directly reference the new digital experience. A simple QR code on these materials and an integration on their website allows people to easily access the virtual museum with just a scan.
