VRT boosts return on investment for partners & sponsors through immersive experiences
Overview
Partners and sponsors are a vital part in any successful production. Until now, return on investment for these parties was not always tangible enough, making it difficult for VRT to secure new partnerships. With interactive tours, audiences are able to watch more of their favorite content, while partners are being brought closer to their target audiences in better measurable ways. Win-win-win!
Challenges
Limited production budget
VRT faced the challenge of delivering high-quality results within tight budget constraints. This necessitates creativity and, at times, requires sacrificing certain aspects of the production due to financial limitations.
Challenges in securing partners
To boost their production budget, VRT frequently seek out partners and sponsors. However, proving a direct return on investment can be difficult, especially when partners are involved in less obvious ways, such as product placement or logo integration. As a result, convincing potential partners of the partnership’s value can be a significant hurdle.
Solution
Seamlessly integrating partners
Viewers crave extra content about their favorite movies and series, from behind-the-scenes insights to cast and production facts. To meet this demand, we create immersive 3-DEE tours of the renovated houses while integrating the information viewers seek within these interactive experiences such as before-and-after pictures, did you knows about the tv show, etc. Partners are also woven into these tours in a dynamic and engaging way. Instead of merely displaying products, the tour showcases insides of partners, direct links to webpages showcasing which products were used so that the inspired viewer can directly purchase it themselves.