Retail Detail sets up a virtual experience to attract new partners
Overview
Retail Detail’s success depends on collaboration between lots of partners. In order to attract new partners and connect more deeply with existing ones, a 3-DEE interactive tour was created. The tour focuses on knowledge sharing and social proof to get viewers more engaged with the different stakeholders.
Challenges
Attract & retain new partners
Retail Detail faces the ongoing challenge of attracting and retaining new innovative partners.
Boost sales
People don’t always know what to expect of events and the loop experience.
Finding your way
Navigating the Retail Detail office can be a hurdle for visitors. From locating the entrance to finding parking is often a big challenge for them.
Solution
Integration of partners to boost their visibility
- The 3-DEE interactive tour enables visitors to walkthrough the Retail Detail space while interactively discovering partners. Partners are not just displayed via logos; instead, engaging videos, testimonials, and informational snippets provide a comprehensive understanding of their expertise. This way the viewer feels less pushed to buy something, and they learn more about the company and its expertise.
- Detailed reports on engagement metrics within the 3-DEE tour empower partners to measure their ROI effectively, encouraging continued collaboration.
Boosting Sales
- Behind the scenes integration: to set the expectations right, while making the lead exited and give them the feeling they can’t miss the next event, behind-the-scenes of previous events and the loop experience are integrated in the 3-DEE tour. Additionally, multiple call-to-actions such as “subscribe to our newsletter” or “view or other events” are integrated, to keep the leads up to date of future events, while collecting their contact information on their consent.
- Integrated lead generation: since leads can become clients, different lead generation tools are being integrated in the 3-DEE tour.
- Testimonials integration: to make the tour even more personal and authentic, different types of testimonials are being integrated in the 3-DEE tour. This way like-minded people can recognize themselves in the testimonials of others. As a result the conversion rate increases.
Enhancing customer experience
- Revisit the Loop: Retail Detail’s inspirational loop showcasing the latest innovations is made more accessible through the virtual tour. After viewing the Loop in real life, they can easily revisit the entire tour virtually and directly connect with partners for potential collaboration.
- Pathfinder integration: to solve the navigation challenges, Retail Detail integrated Google Maps, a pathfinding feature, and parking information into the 3-DEE tour. This way nobody gets lost again or arrive too late at the event because they didn’t know how to get there.
