David Lloyd Edegem

David Lloyd Edegem is a premier gym located in Antwerp, offering top-notch fitness facilities and services to its members. Despite its excellent offerings, the gym faced several challenges in lead generation, customer experience, cross-selling, staff recruitment, partnership acquisition, and communication effectiveness.

• Qualitative leads: David Lloyd faces difficulty in converting leads into warm prospects as it’s not visually clear what they offer for people that have never been to David Lloyd yet and haven’t experienced the club and it’s facilities.
• Customer experience: guests and new members often struggle to navigate the gym’s facilities, leading to a subpar experience. Additionally, individuals unfamiliar with the gym equipment often hesitate to ask for assistance.
• Cross-selling: members are not fully aware of the range of additional services offered by David Lloyd, thus limiting opportunities for cross-selling.
• Staff recruitment: finding and onboarding new staff members is challenging for David Lloyd, compounded by the difficulty in effectively showcasing the gym’s unique features.
• Partnership acquisition: David Lloyd experiences difficulty in attracting partners to collaborate with the gym for mutual benefit.
• Communication material: maintaining creativity and effectiveness in communicating club activities and calls-to-action poses a challenge for David Lloyd.

• Boost leads: to optimize lead generation, the gym introduced 3-DEE interactive tours tailored for prospective members. This immersive experience allows potential clients to virtually explore the gym, engaging with various call-to-actions strategically placed throughout the 3-DEE tour. These prompts encourage visitors to book physical tours, providing them with an opportunity to experience the facilities firsthand. Moreover, prospective members can access testimonials from existing members who share similar fitness goals and lifestyles, offering valuable insights into the club’s community and atmosphere. Additionally, they can explore additional services offered by the gym and gain a clear understanding of how the club distinguishes itself from competitors.
• Improved customer experience: a virtual pathfinder feature was integrated to allow members to navigate the gym seamlessly, ensuring they can easily find the different studios, changing rooms and other facilities. On top of that, instructional videos were embedded within the 3-DEE tour, so members could familiarize themselves with the proper usage of equipment, fostering confidence and safety during their workouts. In addition, they can also preview group lessons to gauge their interest and suitability, empowering them to make informed decisions about their workouts and group lessons.
• Enhanced cross-selling: to drive cross-selling revenue, the gym prominently showcases additional services such as personal training, kids’ parties, and swimming classes within the 3-DEE tour. By integrating these offerings seamlessly into the tour experience, the gym effectively captures members’ interest and encourages them to explore complementary services, thereby maximizing revenue potential.
• Integrated staff recruitment: job openings are showcased within the tour, allowing potential applicants to visualize their future workspace and gain a deeper understanding of the gym’s culture and environment. Additionally, the 3-DEE tour can be seamlessly integrated into job vacancy listings, providing candidates with a comprehensive overview of the gym’s facilities and offerings.
• Streamlined partnership Integration: Partner brands are subtly integrated, showcasing their expertise and team members. This approach facilitates easier contact and collaboration between the gym and its partners, while also providing partners with increased visibility compared to traditional methods such as logo placement on the website or screens within the club.
• Effective communication kit: a comprehensive communication kit was developed alongside the 3-DEE tour, aiding in creative communication of club activities and KPIs.