Vlerick campus Brussels

Pilar: Onboarding - Security - Product Placement - Customer Experience

Onboarding

Security

Product Placement

Customer Experience

Onboarding

International Students: Most international students are not able to physically attend open campus days and, therefore, are not able to get a clear picture of what campus life at Vlerick is like.
Fairs: during fairs, the campus and the different programs are discussed in a very personal, but not visual, way. Consequently, the (potential) students do not (yet) know what the campus looks like and what the program exactly entails.
Finding your way: students and professors are located on three different campuses. Consequently, they cannot always find their way around the large campuses.
Hiring new talent: Several open positions have not yet been filled due to the war on talent.

International students: the 3-DEE virtual tour was implemented on the Vlerick website allowing international students to discover the entire campus when and where they want. Videos and links were also implemented, allowing everyone to discover the atmosphere of a typical year at Vlerick and to view more information about the different programs.
Fairs: the 3-DEE virtual tour can support their oral presentation and pitches at fairs by showing specific places in the virtual tour. In addition, testimonials are added so that guests can also hear about the experience at Vlerick from other people’s points of view.
Finding your way around the building: the Brussels campus is 5000 m2, so you can easily get lost. Therefore, the mini floor plan combined with the floor plan ensures that you can orient yourself in the building and find reference points. For example, the professor’s office is next to Learning room 1.2.
Hiring new talent: the 3-DEE virtual tour can also be integrated into job postings to attract new team members. Videos and photos can also be added with atmospheric images and testimonials since these are often aspects that can be decisive in the choice of a new employer.

Fire drills: The students and professors are not always on campus. Therefore, they are not always present during a fire drill. Consequently, they do not always know where the emergency exits and fire extinguishers are located.
Checking fire extinguishers & smoke detectors: when the fire extinguishers & smoke detectors need to be checked, the person responsible for health & safety must be present. If that person has resigned or is not present, it is difficult to be sure that all fire extinguishers and smoke detectors have been checked.
Damage: when damage occurs, it is difficult to show what the property’s condition was like before the damage occurred.
Requesting quotations: when repairs need to be done, several quotes must be requested and compared. This requires someone to be present each time to let the different suppliers in, guide them to the right place, and give them a full briefing.

Fire drills: the emergency exits and fire extinguishers are indicated in the 3-DEE virtual tour. Videos are then added to interactively explain how everyone should evacuate, use the fire extinguishers, or what other procedures need to be followed.
Check fire extinguishers & smoke detectors: through the menu, each person can easily see where the fire extinguishers and smoke detectors are located. This can easily be consulted during an inspection to ensure they have all been checked.
Damage: the 3-DEE virtual tour includes a date so that in case of damage, it can show what the state of the building was at that date.
Requesting quotations: when repairs need to be done, several quotes must be requested and compared. This requires someone to be present each time to let the different suppliers in, guide them to the right place, and give them a full briefing.

Job fair: Every year, Vlerick organizes job fairs where different companies are looking to recruit new talent. Finding and keeping their partners so that they come back the following year is a challenge.
Partnerships: as a business school, it is essential for Vlerick to be able to work with top partners to match their students with these companies. They also need the financial support of these partners. Finding and attracting new partners remains a challenge.

Job fairs: each year, partners are invited to recruit new talent among the Vlerick students. To ensure this goes smoothly, the partners are integrated into the virtual tour with a link to their vacancies page. This way, the students can look at all the partners after the event, and the partners get extra visibility.
Partnerships: giving the partners extra visibility makes keeping current partners easier and attracts new ones.

Opening hours: the campus is only open during its opening hours. An (international) student, parent, supplier, or partner can’t visit the campus outside opening hours.
Finding your way: students have classes in different campuses. Since the Brussels campus is 5000 m2, they can easily get lost. In addition, they often know hidden gems are not, although it gives the campus that extra touch.
Increase online visibility: the first three organic search results are viewed most often when people look for something in a search engine. Therefore, it is essential to rank high. Currently they rank high for several specific keywords, but not all of them. Because of this, Vlerick has to spend a lot of marketing budget on SEA.
Working more efficiently: the facility department sometimes doesn’t know where certain rooms are or what exactly needs to be repaired. Consequently, tickets are created in the facility system, which are then not (immediately) resolved since the facility department does not understand what it is exactly about.

Opening hours: thanks to the 3-DEE virtual tour, the campus is available 24/7. This allows everyone to view the virtual tour when and where they want without needing someone to be present.
Finding your way: partners, suppliers, parents, (future) employees, and students can plan their visit to the Brussels Vlerick campus thanks to the virtual tour. This way, they can easily see how to get to the campus, where they can park and then visual see where they need to be in the building.
Increase online visibility: the 3-DEE virtual tour is used for different purposes and is implemented on the Vlerick This boosts online visibility as the viewer stays longer, thus reducing the need to spend an additional budget on SEA.
Work more efficiently: planning events and requesting quotes can be done in a flash thanks to the 3-DEE virtual tour since suppliers and partners can measure and view everything in the 3-DEE virtual tour. This way, the organizers and the facility department do not always have to be physically present and can work more efficiently.