MINI Meerschman

Pilar: Security - Customer Experience
Security
Customer Experience

Security

Challenges

  • Damage: the showroom of MINI Meerschman was completely renovated in 2021. If damage were to be caused by a natural disaster, for example, the inside and outside of the location can only be proven by pictures. If then the spot(s) where damage was done are not or not clearly pictured, the state before the damage cannot be proven.

Solutions

  • Damage: the 3-DEE virtual tour is scanned on a specific date, so a fixed date is attached to the virtual tour. Consequently, the 3-DEE virtual tour can be consulted when damage occurs and show the location’s condition before the damage. In addition, the 3-DEE virtual tour is scanned with a 4K camera, and the camera is placed at different angles. This allows the space to be viewed in detail from each scan points.

Customer Experience

Challenges

  • Increase sales: in addition to MINI cars, accessories and services are sold too. Yet it is not always clear what prospects can buy, which limits cross-selling. In addition, the data that MINI Meerschman possesses about its customers is limited, so the showroom layout is mainly based on stock and has limited strategic support.

  • Marketing campaigns: many prospects start their search online in search engines, often consulting reviews before making a purchase. Since the first three search results are mainly viewed in search engines and MINI Meerschman does not rank in these top three for all keywords, they have to put a lot of their marketing budget into SEA.

  • Work more efficiently: MINI Meerschman also has limited opening hours like other physical showrooms. Therefore, it is important to use these working hours efficiently by generating more qualitative leads. In addition, quotes are sometimes requested for renovations, repairs, and POS material. All suppliers then physically visit the showroom to make a quote, meaning that staff must be present too.

  • Optimize customer experience: near the showroom are several competitors from other car brands and other MINI and MINI showrooms. Therefore, it is essential to stand out from them. In addition, MINI customers are proud to be MINI owners and like to show it through their cars and accessories. Although MINI Meerschman organizes many events for their community, not everyone is always aware.

Solutions

  • Increase sales: thanks to the 3-DEE interactive tour, the services and accessories of choice can be linked. This way, visitors to the interactive tours can see which roof boxes are compatible with the car, which extra services are offered, etc. In addition, it is also possible to highlight temporary promotions. Moreover, data can also be extracted from the 3-DEE interactive tour, ensuring that the showroom can be set up more strategically to boost sales.

  • Marketing campaigns: since the 3-DEE interactive tour is implemented on the website and is viewed for an average of 6 minutes, the bounce rate decreases, and the SEO gets optimized. Consequently, less budget needs to be spent on SEA. In addition, marketing content and tips are delivered alongside the interactive tour to communicate and boost the 3-DEE interactive tour.

  • Work more efficiently: the 3-DEE interactive tour is available 24/7 and can be viewed on all devices. This allows suppliers, prospects, and even headquarters staff to view the entire showroom whenever and wherever they want. In addition, POS materials can be ordered correctly, and quotes for repairs or renovations can be requested easily, thanks to the integrated measuring function. This eliminates the need for suppliers to physically come by for an initial quotation and removes the need for MINI Meerschman’s staff to take additional time for these meetings.

  • Optimize customer experience: since MINI Meerschman organizes many events for their MINI community, these are highlighted in different ways thanks to the 3-DEE interactive tour. In addition, prospects can already find a lot of information in the virtual tour, making them better informed about the different possibilities. Moreover, the personal aspect of the 3-DEE interactive tour also lowers the threshold for a physical visit. Consequently, the leads will not only be of higher quality but will also be easier to convince.

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