Employer branding is the secret ingredient to a thriving business, but it’s often overlooked or not fully understood. It’s all about creating and sharing the awesomeness of your company as a workplace. It can have a huge impact on your ability to attract, retain, and engage top talent. These four surprising stats show how important employer branding is for business success.
Nearly 4 out of 5 job seekers check a company’s employer rep before applying
Are you ready to become the hot spot for job seekers? Because according to Glassdoor, 4 out of 5 job hunters are checking your employer rep before they apply! By putting your best foot forward and showcasing a positive image, you’ll be swamped with applicants in no time.
Companies with a strong employer brand get 50% more job applications
Buckle up, because your company is about to become a talent magnet! Glassdoor reports that companies with a solid employer brand receive 50% more job applications. Show off your company culture and make it the place to be for top talent!
Source: Glassdoor
72% of job seekers say company culture is a must-have
Culture is queen, folks! Indeed says that a whopping 72% of job seekers won’t even consider a job unless the company culture is on point. Make sure your culture is something employees will rave about and watch the job applications pour in!
Source: Indeed
77% of adults would consider a company’s culture before applying for a job there
Are you looking for the right fit? According to Glassdoor’s Mission & Culture Survey 2019, 77% of grown-ups from the US, UK, France, and Germany wouldn’t say yes to just any job offer. They like to do their research first! In fact, they’d be all about checking out the company culture and seeing if it’s a good fit for their personality. And get this, an even higher percentage (79%) would be all about understanding the company’s mission and purpose before taking the leap and applying. They know what they want and won’t settle for just any 9-5! So, make sure to share what makes your company unique, and attract those who align with your mission.
Source: Glassdoor
Step up your employer branding game with 3-DEE interactive tours. These virtual tours let job seekers explore your office and facilities, giving them a taste of your company culture and values. This can help attract job seekers who align with your company’s mission and values and improve the candidate experience. Additionally, 3-DEE interactive tours can also be used to promote your company culture and values to current employees, which is a great way to improve employee engagement, productivity, and retention.
In summary, employer branding is a critical component of any business. It can have a huge impact on your ability to attract, retain, and engage top talent. By understanding the importance of employer branding and implementing strategies to improve it. You can attract a higher quality and quantity of job applicants and create a positive and engaging work environment that employees are happy to be a part of.
