3 ways to boost your business’ online visibility – part 3- Google

When you consider a purchase, the first place you look is undoubtedly Google. But did you know that the ranking Google gives you has an important influence on your click-through rate (abbreviated as CTR)? The first result has a CTR of 28.8%, the second 15%, and the third 11%. According to the Search Engin Journal, if you are the 10th result, you only have a CTR of 2.8% (!). That is 10 times less chance than the first search result. It is, therefore, high time to ensure that your business is at least in the top 3.

1. Google My Business (GMB)

Although 64% of consumers use GMB to find company contact details and 16% receive more than 100 calls per month, GMB is still not used by every company. Since it also contributes to your online visibility, it is a missed opportunity not to use it.

Google My Business allows you to include your business location on Google Maps and local search results. It also allows you to display important information about your company, such as opening/closing hours, contact details, and a link to your website.

Besides displaying this information clearly, it also boosts your online visibility because you can be found when someone searches, for example, ‘hotels in my area’ or ‘co-working space in “city”’ in Google. 

If you already have a Google My Business account, make sure that your information and opening hours are up to date and that you have added photos and videos. It is essential to collect reviews. After your customershave experienced your service or product, try to encourage them to leave a review on Google and reward them with a discount on their next purchase, for example.

Together with your Google Analytics account, you get the opportunity to analyze the different results of your visits and campaigns. Don’t forget to make use of this. For example, you can see which search queries your customers used to find your company profile or how your photos perform compared to other profiles in the same category.

Not convinced yet? Then be sure to check out this article with the advantages of Google My Business!

2. Google Maps

Like Google My Business, Google Maps helps your potential customer find you. Thanks to the pictures of your business, your potential customer can also experience the atmosphere in your business and thus be triggered to purchase from you. It also shows the activities, restaurants and other facilities in the area. Do you want to give your Google maps just that little extra? Then it is best to opt for a 3DEE virtual tour. Thanks to 3DEE virtual tours, your (potential) customers can also explore the inside of your business on Google Maps!

 

3. SEO

Before we give you tips on boosting your SEO, it is crucial to understand precisely what this is. SEO stands for Search Engine Optimization and simply refers to the different techniques used to decide where you are ranked in the search engines. More specifically, search engines aim to make your search easier and to provide you with the correct information without having to go through hundreds of websites.

Although Google considers many different elements to rank you in a particular place, it is still to your advantage to rank as high as possible and consider the following tips & tricks to boost your SEO.

1. Meta titles and descriptions: use enough titles on your website. This makes it easy for your website visitors to navigate and find the information they are looking for. It also boosts your SEO because it is clear to the search engine what the page or paragraph in your website is about.

2. Photos & videos: Besides text, search engines can also recognize photos and videos. Instead of giving your photos a general name such as “image 12”, it is best to describe them in as much detail as possible. For example, for a hotel, this could be “Hotel x – bedroom y with sea view in city Z.” To help you with this, it’s best to take a look at your Google Analytics to use these search terms in the description. 

3. Blogging: The more information you have on your website, the more likely you will attract the right people. Through blogs, you can show that you are an expert in your field and attract people looking for specific information. For example, suppose a communication agency is looking for the latest marketing trends. In that case, our blog post about upcoming marketing trends can bring them to our website page and offer these to their clients while this information was not mentioned on our website’s general content.

4. Bounce rate: the longer your website visitors stay on your website, the more interesting they find the content (or at least that is the logic of the search engines). Therefore, on the one hand, it is vital to make the content of your website as relevant as possible and make sure that it is clear to your website visitors (e.g., do not use only technical jargon). You can also optimize this by using videos and photos and placing a virtual tour of your location on your website. The virtual tour of your location takes quite a long time to view, so your website visitors will stay longer anyway. Moreover, it is also interactive, original, and easy to share, which will make customers more likely to share it with their friends, family, colleagues, and acquaintances.

5. Speed: Unfortunately, people have little time and no patience. If they arrive at a website that does not load immediately, they will leave it. By doing so, you miss the opportunity to convert them into sales, but you also increase the bounce rate. That’s why it’s essential to have a website that loads quickly!

6. Responsive: the state in which your website is displayed on mobile devices is essential for your bounce rate, just like speed. If the photos are cut, or the text is displayed in pieces because your website template is not designed for mobile devices, you urgently need a new template. In addition, the level of responsiveness also impacts the customer experience, which is affected to a large extent.

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