7 advantages of a 3DEE virtual tour that you did not know about!

Do you remember when you bought everything physically in the shop? Or when you were always stuck in traffic because you physically went to every meeting? Indeed, this is so 2020 as Covid completely changed consumer behavior mainly due to digitalization.

  1. Available 24/7 on any device
    There are only 24 hours in a day, so you must optimize your time. Standing in traffic jams is a thing of the past because you can view a virtual tour from any device at any time and share it with whomever you want. This way, you don’t have to come back from holiday early to visit your dream house, but you can immediately discover the entire house virtually and make an appointment with the seller. 

  2. Online visibility
    According to Oberlo, 63% of all purchases start online. This makes online visibility no longer a nice-to-have but a must-have. To rank higher on Google, you need to optimize your SEO, among other things. One way to do this is to create engaging and exciting content for your (potential) customers. According to Google, the longer people stay on your website, the more attractive your website is. With virtual tours, you can entertain your website user interactively and rank higher on Google. Sounds like a win-win?

  3. Optimise marketing
    Banners are increasingly ignored on websites or seen as spam. Thanks to the promotion feature, a pop-up can appear in specific places or after a particular time in your virtual tour. This way, we can assume that people who stay longer than 1 minute in the virtual tour are indeed interested and can use the promotion. Additionally, this can also be used as a competition element, for instance, by linking a contest where customers have to look in the entire virtual tour for a discount code or a clue. This way, everyone must go through the whole tour to enter your contest.

  4. Call-to-actions and labels
    You can personalize the tour exactly the way you want it, thanks to personalized labels. On the one hand, you can make them clickable, which immediately leads to a specific website page or call-to-action, and on the other hand, you can also link them to the menu. For the MINI Aalst Store showroom, this feature was used so that when you clicked on the MINI 5-door, for instance, the menu opened, and the possibilities for more information, a price quotation, and a test drive were activated.

  5. Statistics
    The digitalization of specific sectors has ensured that you can find out much more about your (potential) customers and thus communicate more effectively or adapt your marketing tools to their needs. Therefore, it is essential to collect as much data as possible from your (potential) customer and then analyze it. Your virtual tour statistics are available 24/7 through an account created for you.  These show how the visitors came to visit your virtual tour and in which room(s) or product(s) they clicked.  The heatmap also allows you to optimize your visual merchandising and thus sell more.

  6. Customer experience
    According to a Forbes study, 74% of customers buy a product based on the experience alone. This makes it essential to focus on the customer experience and make it unique and original.

  7. User-friendly
    To make the customer experience as optimal as possible, it is vital that you also consider the user-friendliness of your product. Besides the fact that virtual tours are very intuitive, the mini map makes it easy to orientate in a building. The menu ensures that you can easily navigate from one room to another without redoing the entire tour.

The advantages of virtual tours are endless, which means they can offer added value for you as well and represent a small investment!

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