According to HubSpot, podcasts are an absolute marketing trend to follow in 2022. Not only do they help businesses reach their audience, they also boost your marketing. How? Because there are far fewer companies making podcasts, you have far less competition than social media platforms. For example, there are over 80 million Facebook pages, while there are only 70K podcasts. Because of this, they allow you to reach many more people. In addition, they also help you establish a community.
Chatbots & voice assistants
When your (potential) customer asks a question, 67% expect an answer within 10 minutes. To ensure that the customer experience is met, it is best to opt for chatbots or virtual assistants that can already help the customer without it costing you more money. This way, you avoid that your staff is losing time by first reading the question and then having to send it to the right colleague. On top of that, chatbots ensure that the customer interactively receives personalized information, optimizing the customer experience. When customers are satisfied, they are more likely to consume again.
Are blogs dead? No, they are back! Not only do they allow you to reach many people, but they also help you show that you are an expert in your field. In addition, they optimize your SEO since people can find you through multiple keywords and because people stay on your website longer to read it. In need of inspiration? Create a podcast and then write it out as a blog post. If you also share this on your social media, you’ve communicated the same message three times in three different ways!
Customers no longer buy a product or service; they also buy the whole experience. According to Oberlo, 79% trust reviews from others. This means that, on the one hand, you need to bet on the customer experience to make sure they are satisfied with the service or product. To improve the customer experience, it is best to ensure that your online visibility is boosted and that you are open 24/7, for example, by offering 3DEE virtual tours on your website.
Corporate social responsibility
In addition to the customer experience, customers also think it is essential for companies to be socially responsible and thus do their part to improve society and the environment. On one hand, a company wants to make profit, but it is also important that organizations consider the way they do business and improve their employees and the environment. Some examples of CSR are trying to do business as ecologically as possible by electrifying their fleet, communicating transparently with staff members, and allowing them to develop themselves, supporting diversity, etc.