What are virtual tours?

3DEE virtual tours - about us - virtual tour Hotel Ter Elst

A virtual tour is created by stitching together different panoramic images. More specifically, it uses a camera placed at different positions in a room, on which the camera rotates around its axis and then creates a 360-degree image.

As in many markets, in the virtual tours market, the quality depends on the chosen material. In addition to impacting the quality of the virtual tour, the chosen camera also influences the possibilities that the virtual tour can offer.

Two types of virtual tours
You can divide virtual tours into two categories. The first category is called the basic tour. This means that you can navigate from one room to another without really being able to “walk” through the property and without having any spatial awareness. To illustrate, suppose you view a virtual tour of an apartment, you could go from the bathroom to the bedroom without knowing next to which other room it is located. In addition, you can also usually only stand at two points of view, whereas with the more advanced virtual tours with spatial awareness, you can stand on multiple points of view.

The second category includes the possibility to have spatial awareness thanks to a dollhouse and floor plan. In addition, it is also possible to add additional information to the virtual tour through labels and tags. The problem with this category is that you can add as much information as you want, resulting in so many tags that you lose track of what you want to read about.

Virtual tours on another level
In addition to these two existing categories, there is also a third category used by 3DEE, which are personalized virtual tours. Here, all the pain points of the categories mentioned above are addressed to create the same experience in a virtual setting than in a physical environment and ensure that all information is easily found.

How is this done?
At 3DEE, everything is done with the user and usability in mind. More specifically, a mini-map is used to help orient the user in the property, and a menu is added. The menu on the right side will allow the user to navigate from one room or model to another without having to redo the whole virtual tour again.

In addition, leads and communication with the seller or the party who commissioned the virtual tour are also considered. For example, there is the possibility of adding a Messenger integration and lead form. In this way, users can leave their details or ask questions in an accessible way that can be answered at any time by the company or the person themselves. These leads can then also be linked to any CRM system so that the company or person does not lose these leads. There is also a possibility to implement the virtual tour on Google Maps. This ensures that when (potential) customers look up the company, they can immediately explore the company’s premise without having to physically visit yet.

Moreover, in terms of marketing, the ways to improve the customer experience are also being considered. Thus, the possibilities of implementing an advertisement and call-to-actions in the menu were added. In addition, statistics are also linked to the virtual tour, allowing the virtual tour owner to analyze a maximum of information about the virtual visitors. For example, a heat map will enable you to analyze which places or tags were clicked most, and it lets you optimize the (store) layout/visual merchandising or find out which channels visitors used to discover the virtual tour.

Finally, personalization is also a way to differentiate. For example, labels can be completely personalized with a tag of your choice. In a showroom, for example, you can indicate the model of the car and add your logo in the upper left corner.

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